On April 3rd, 2025, in Hong Kong, our company successfully held the exclusive launch event for Grand Maple Optical, providing comprehensive planning and execution! The event, themed “Red Line Change Your Life” successfully introduced a new range of health glasses featuring far-infrared technology. Through professional processes and atmospheric design, we effectively conveyed the Grand Maple Optical brand philosophy—“Technology + Health + Fashion”—to industry guests and media, laying a solid foundation for expanding the health tech eyewear market.
Comprehensive planning
Centered on the core appeal of “highlighting eye care technology and reinforcing environmental concepts”, our team provided a full suite of services, from initial planning to on-site execution:
- Creative promotional design: Completed the planning of promotional videos, product promotional designs, and visual creative proposals, unifying the brand image and enhancing communication effectiveness.
- Guest invitations: Planned the guest invitation list, inviting brand ambassador Huo Jianbang, CEO Maurice Chan, R&D designers, and 10 KOLs from the fashion tech field to attend.
- Venue setup: Planned the venue layout, arranging a product display area, media interview area, and try-on experience area by creating an interactive space that combines technology and style.
- Design process: Organized five key segments: product promotional video playback, guest experience sharing, core technology interpretation, catwalk model display, try-on experience, presenting the brand’s unique technology directly to the audience.
- Media promotion: Invited mainstream television stations and newspapers from Hong Kong to attend, extending the influence of the event.
Execution with precision and detail
- Space and Ambience: The triadic layout allowed guests to easily experience the product while enabling the media to capture highlights.
- Rhythm driven: A professional host linked the segments of ‘ Wearing Experience – interpretation of eco-friendly material – theme song performance + Technology Fashion Walk, ensuring the session to be informative and entertaining.
- Interactive segment: The ‘Huo Jianbang signed eyewear box giveaway’ session became the highlight of the event, providing quality material for the media. Guests highly recognized the comfort and visual appeal of the product, endorsing its reputation.
End-to-end service for brand growth
This collaboration fully showcased our company’s professional capabilities in comprehensive planning, precise execution and end-to-end service—covering all aspects of brand launch needs from creative planning to on-site execution and media promotion, transforming product advantages into brand influence. In the future, our company will continue to focus on brand new product launches and upgrades, providing integrated planning, execution, and communication solutions to help more brands stand out in a competitive market.
